Character to be unveiled on first-ever towing industry interactive website for kids
Hagerstown, MD (November 17, 2016) – Jerr-Dan Corporation, an Oshkosh Corporation Company (NYSE:OSK) and a leader in the towing and recovery business, will unveil its new character ‘JD Junior’ later this month on the company website. Designed to introduce children to the world of towing by helping them gain an understanding of the towing industry at an early age, JD Junior is both instructional and entertaining and is featured as a miniature tow-truck. The character engages with children, specifically those of tow owners and operators.
The ‘JD Junior’ character will be introduced via an interactive children’s webpage – www.jerrdan.com/jerr-dan-junior, showing children the challenges their parents and other real-life road warriors face. JD Junior also illustrates the hard work and commitment that their parents and others bring to the job every day.
The interactive website is full of activities, including interactive adventures of JD and his family of trucks, online games, printable coloring pages, matching exercises and fill-in-the-blank stories. JD Junior’s family has been rescuing vehicles for generations. An energetic little tow truck, JD is always trying to help rescue vehicles. Although he’s a little too young and still learning the rules of the road, children will help him get rid of his “training wheels” to become a full-sized tow truck in his family’s business.
“We’re changing the way we reach and relate to the tow community, engaging with the drivers of tomorrow to develop a deeper understanding and appreciation for the industry,” said Jeff Irr, Senior Director of Sales and Marketing for Jerr-Dan. “We have a rich family history dating back to 1974. We want to celebrate the people who make our business possible, while inspiring the next generation to carry the torch.”
Continuously striving for innovation and growth in the industry, Jerr-Dan takes a unique approach with this initiative, showing that tough and trustworthy runs in the families of the company and customers alike. Visit https://www.jerrdan.com/jerr-dan-junior to meet JD Junior and access the interactive online platform.